11th Starnberg Management-Days

The 11th Starnberg Management-Days of Seidenschwarz & Comp. took place on the 8th and 9th of May 2014 at Lake Starnberg.

Summary of the 11th Starnberg Management-Days


What does the customer value?

Developing profitable business models, products and services

The event focused on the following questions:

  • How do customer landscapes and business models develop in times of "digital Darwinism"?
  • For what is the customer willing to pay for and what does that mean for the second wave of Target Costing?
  • How to create customer value through distribution in times of modern multi-channel strategies?

With speeches and practical contributions from:

  • Ralf-Michael Franke (CEO of Drive Technologies Division of Siemens AG)
  • Dr. Richard Hausmann (CEO and President of the Global MR Business for GE Healthcare Ltd.)
  • Bernd Herrmann (Executive Vice President of Würth-Group)
  • Jens Monsees (Industry Leader Automotive at Google)
  • Andreas Feist (Project leader for the development of the BMW i3)
  • Julia Bösch (managing director of the  personal-shopping-company "OUTFITTERY“)
  • Sven Hannawald (Author and racing driver)
  • as well as digital natives from the TUMKolleg, a collaborative project of the Technical University of Munich and the Otto-von-Taube Gymnasium Gauting.