What does the customer value? Developing profitable business models, products and services

The 11th Starnberg Management-Days of Seidenschwarz & Comp. took place on the 8th and 9th of May 2014 at Lake Starnberg.

Werner Seidenschwarz: How the entrepreneurship is reborn within the company through the second wave of Target Costing and Lean Startup-approaches.

Ralf-Michael Franke of Siemens AG referred to himself as "a fervent supporter of Target Costing" and described the requirements for the innovation context, as they will result from "Industry 4.0".

Bernd Herrmann of the Würth Group, also a member of the Leading Sales circle of Seidenschwarz & Comp., presented the now for decades ongoing success story of Europe's best sales organization.

Andreas Feist describes his challenges in the development of the radical innovation project BMW i3.

Julia Bösch of Outfittery and Four Hills Tournament winner Sven Hannawald at the evening meeting  the topic"multigenerational company".

Sven Hannawald and Werner Seidenschwarz  happy about the clash of digital natives and leaders in their prime.

Richard Hausmann, General Electric: "Extraordinary profitability requires clear leadership and consistent execution. Lean Startup and Target Costing help significantly."

Jens Monsees, Google: "It will never be again as slow as it is today, so: Relax!"

Prof. Dr. Burkhard Pedell, Chair of Controlling at the University of Stuttgart and representative of Seidenschwarz & Comp. in Baden-Württemberg.

Discussions about multi-channel sales at the beautiful Lake Starnberg.

Representatives of German top companies at the Starnberg Management-Days.